ESP
Geumcheon es uno de los 25 distritos de la ciudad de Seúl. Principalmente industrial, su población tiene uno de los salarios más bajos de la capital sur coreana.
Popularizado mundialmente en el 2012 por el single “Gangnam Style” del cantautor PSY, Geumcheon no tiene nada que ver con Gangnam, siendo prácticamente lo opuesto, tanto en lo social como en lo económico. Las industrias de Geumcheon se cambian por los grandes rascacielos y centros comerciales de lujo que parodia la canción.
En Gangnam podemos encontrar los puños de Psy en un escultura sobredimensionada que imita “el baile del caballo”, popularizado junto a la canción, mientras que en Geumcheon, muy escondido en un barrio obrero podemos encontrar el centro de trabajo de la mujer coreana, una antigua casa convertida en un museo, donde se exhiben las pésimas condiciones de las trabajadoras de la época de post guerra entre ambas Coreas.
En una sociedad tan competitiva como la de Corea del Sur, Gangnam es sinónimo de éxito, al igual que la popular canción del 2012 a la que le rinde homenaje, mientras que Geumcheon se aleja mucho de esa idea. El vídeo es el registro coreográfico del “baile del caballo” por el distrito de Geuncheon, generando el falso videoclip del absolutamente invisible “Geuncheon Style”, una versión cutre y loser de su contraparte ganadora y popular.
ENG
Geumcheon is one of the 25 districts of the city of Seoul. Mainly industrial, its population has one of the lowest wages in the South Korean capital.
Globally popularized in 2012 by the singer-songwriter PSY's “Gangnam Style”, Geumcheon has nothing to do with Gangnam, being practically the opposite, both socially and economically. Geumcheon's industries are traded for the large skyscrapers and luxury shopping malls that parody the song.
In Gangnam we can find Psy's fists in an oversized sculpture that imitates "the horse dance", popularized along with the song, while in Geumcheon, very hidden in a working class neighborhood we can find the Korean woman's work center, a old house converted into a museum, where the terrible conditions of the post-war workers between both Koreas are exhibited.
In a society as competitive as South Korea's, Gangnam is synonymous with success, as is the popular 2012 song that pays homage to him, while Geumcheon falls far short of that idea. The video is the choreographic record of the “horse dance” by the Geuncheon district, generating the fake video clip of the absolutely invisible “Geuncheon Style”, a seedy and loser version of its winning and popular counterpart.
Geumcheon is one of the 25 districts of the city of Seoul. Mainly industrial, its population has one of the lowest wages in the South Korean capital.
Globally popularized in 2012 by the singer-songwriter PSY's “Gangnam Style”, Geumcheon has nothing to do with Gangnam, being practically the opposite, both socially and economically. Geumcheon's industries are traded for the large skyscrapers and luxury shopping malls that parody the song.
In Gangnam we can find Psy's fists in an oversized sculpture that imitates "the horse dance", popularized along with the song, while in Geumcheon, very hidden in a working class neighborhood we can find the Korean woman's work center, a old house converted into a museum, where the terrible conditions of the post-war workers between both Koreas are exhibited.
In a society as competitive as South Korea's, Gangnam is synonymous with success, as is the popular 2012 song that pays homage to him, while Geumcheon falls far short of that idea. The video is the choreographic record of the “horse dance” by the Geuncheon district, generating the fake video clip of the absolutely invisible “Geuncheon Style”, a seedy and loser version of its winning and popular counterpart.
